10 Types of Marketing Videos Every Business Should Be Creating

Video has become the universal language of digital engagement. In today’s highly visual world, businesses that fail to harness the power of marketing videos for business often find themselves lost in the noise. From social media feeds to landing pages and email campaigns, the best types of videos for business marketing are those that deliver clarity, connection, and value—fast. A strong video content marketing strategy can significantly improve brand reach, lead generation, and even customer retention. In fact, as companies refine their storytelling techniques, they’re increasingly investing in strategic production and even partnering with experts in Video Editing Services to elevate their visual content across platforms. 

So what kind of videos should your business be creating to remain relevant and competitive in 2025? Let’s explore the most impactful formats and why they matter. 

10 Must-Have Marketing Videos for Every Business 

1. Explainer Videos That Educate and Convert: - When visitors land on your website or product page, they’re often looking for one thing: clarity. Explainer videos condense complex ideas into digestible content, often combining narration, animation, and clear storytelling. These videos are especially powerful for software companies, fintech platforms, and B2B service providers that need to build trust while educating potential users. They’re not just “nice-to-have.” Explainer videos have proven to increase conversion rates significantly in many campaigns, making them a staple of any successful digital funnel. Whether you're launching a new feature or simplifying your value proposition, explainer videos for business offer a scalable solution that informs while persuading. 
2. Product Demo Videos That Showcase Functionality: - Product demo videos go beyond simple advertisements—they show the product in action. These are especially effective for tech gadgets, mobile apps, and tools that require user interaction. A high-quality demo doesn't just tell people what your product does—it shows them how it works and how it fits into their life or workflow. As customer expectations rise, brands are turning to professionals to discover the benefits of outsourcing video editing for your business success —ensuring polished, purpose-driven content that resonates across markets. 
3. Testimonial Videos That Build Authenticity: - Buyers trust buyers. Testimonial video marketing allows satisfied customers to share their real-world experience, which adds powerful social proof to your campaigns. Compared to written testimonials, videos come across as more credible and emotionally resonant. When filmed with natural lighting, clear audio, and minimal scripts, testimonial videos can become compelling pieces of content for sales teams, email marketing, and investor decks alike. They not only enhance brand credibility but also reduce friction in the buyer’s journey. 
4. Behind-the-Scenes Videos for Brand Personality: - Today’s audiences want transparency. Behind-the-scenes videos offer a peek into your company culture, creative processes, and day-to-day operations. Whether you're filming a product being made, capturing employee stories, or showcasing your company's retreat, these videos build emotional connections with your audience. They’re particularly effective on platforms like Instagram, TikTok, and LinkedIn, where authenticity drives engagement. And as video marketing trends 2025 evolve, informal and human-first content like this will only continue to grow in value. 
5. Corporate Videos That Tell Your Brand Story: - Every brand has a story—but not every brand tells it well. Corporate video marketing is your opportunity to present your company’s vision, mission, and team in a professionally produced format. These videos are ideal for stakeholders, new hires, and even press kits. Done right, they elevate brand perception and can serve as evergreen assets across websites, pitch presentations, and trade shows. They also tie in nicely with recruitment and investor relations efforts. 
6. Social Media Shorts That Drive Quick Wins: - Reels, Stories, and YouTube Shorts are more than just trends—they’re high-converting content formats. These engaging video content ideas are designed for fast consumption and are ideal for promoting offers, teasing new products, or amplifying brand moments. Consistency is key here, and companies often batch-create short videos to stay visible without overwhelming their content teams. Outsourcing editing or working with nimble in-house creators can help meet the demands of these fast-paced platforms. 
7. Animated Videos That Simplify Abstract Ideas: - Animation allows you to communicate anything—literally. From cybersecurity to biotechnology, businesses in technical domains use animated videos to visualize processes that are hard to film in real life. Animated marketing videos also allow for creative freedom, brand consistency, and scalability. They can be adapted to different languages and markets, making them a solid choice for global brands with a technical edge. 
8. Event Recap Videos That Extend Reach: - If you’re investing in conferences, trade shows, or internal summits, why let the value stop there? Event recap videos capture key moments and highlights, which can then be used to engage those who couldn’t attend. These videos also serve as promotional tools for future events. They can include attendee interviews, speaker soundbites, and b-roll footage that reinforce your brand’s thought leadership and presence in the industry. 
9. Brand Awareness Videos That Make an Impression: - The goal here is reach and recognition. These videos introduce your business, values, and tone to a wider audience, helping build familiarity and trust. Rather than focusing on direct sales, they tell compelling stories—whether it’s a branded documentary, a mission-driven campaign, or a visually rich narrative that highlights your purpose. The focus is on being memorable, not promotional. Scripting, design, and editing all work together to create content that feels cinematic and emotionally resonant. When done well, these videos leave a lasting impression and become powerful tools for building brand identity across platforms like YouTube, LinkedIn, or your homepage. 
10. Educational Webinars and Thought Leadership Clips: - If you’re in B2B, thought leadership is your currency. Educational videos, whether in the form of webinars, panel discussions, or tutorial clips, position your brand as a valuable resource. These videos not only attract inbound leads but also increase dwell time on websites and build SEO authority. Breaking down longer webinar sessions into short, SEO-optimized clips can extend their life and maximize reach. 

Bonus Blog: 4 Key Benefits of Outsourcing Video Editing – a must-read for brands looking to elevate visual storytelling through polished, high-impact video content.